Email Marketing Tools To Increase Traffic

The 21st century has signaled new and more efficient ways of promoting one’s business and products to various marketplace without having to spend much in traditional advertising. New technological advancement made the use of internet marketing not only as a fad but a way of life. Internet marketing has been a very reliable way of increasing one’s sales. However, success in internet marketing depends a great deal on how the internet marketer uses the various amount of internet marketing tools out there.Internet marketing has been the preferred marketing method not only by small and medium business but also by corporations across the world. However, it is more popular with home-based business due to its efficiency and the minimal costs involved with it. The proper use of email marketing tools will determine how fast one can get a potential customer to become a real customer. However, a good internet marketer can identify the target market from potential customers who may be patronizing a competitor’s products.While your potential customer is presently a real customer of your competitor, you still have a great chance of turning him into your real customer if you use the right email marketing tools. One such tool that works perfectly well for most internet marketer is the use of follow up emails. These potential customers may have already bought from your competitor but the problem is that customer may have felt ignored or disregarded for lack of a follow up mechanism. By wooing that potential customer through follow up emails that contain value and offers, there is a chance that sooner or later, he would become your real customer.The secret is with determination and persistence in intensively sending follow up emails to the potential customers. Other marketers refuse to spend time with a prospect or a customer who do not respond after one or two emails. By looking at this as a method of wooing or courting, the effective email marketer will continue to pursue the potential customer without let-up.Another effective email marketing tool is the use of viral e-books which may be a new concept but is definitely as effective as the other marketing tools. By the way, it is called viral marketing for its ability to be passed on like a virus, from one person to another.Viral e-books can be your ticket to success in terms of increased website traffic. People who are interested in a certain topic or issue have no choice but to download your e-book particularly if they have benefited from the e-book topic. Thus, the number one rule in creating your e-book is that it must be on a topic that would be of interest to your target market and to their contacts, making the e-book a good material for passing on.Of course, you have to get a very good writer who will create your masterpiece but that would be a minimal cost considering the multiplication effect it will have on your online business. You capitalized on one e-book which would be passed on several, sometimes hundreds or more, people with buying potential. This is probably one cost with a huge return on capital.Do not scrimp on your e-book because it is the reason why people will visit your website. An e-book which does not present a valued topic will just as easily be thrown to the next garbage can or in the case of computer users they can just easily delete your e-book link.When you get your e-book done, you must make sure it is in a format which would be capable of being opened and read by majority of computer users. You can choose from an e-book with an executable format or EXE format or the more popular PDF format. Most marketers prefer the PDF format as it is easily downloadable provided the user has am Adobe Acrobat reader which can also be easily downloaded free of charge.In choosing the format of your e-book, remember that people generally have an aversion for everything difficult. Thus, you must choose a format which is downloadable-friendly and which can easily be passed on from on e computer user to another.To make your e-book truly of viral quality, it must be on a very useful topic that will appeal to your target market. People who get hold of your e-book must also have a good beneficial motivation, financial or otherwise, to pass on the e-book to their contacts. People who can add their links when passing the e-book will have more reason to pass on your e-book to their contacts.The more e-book you have on various topics, that all lead to your website, the larger the scope of your reach.You may also want to try using a viral video which follows the same principle of a viral e-book except that it is in a video format. People who like your viral video will share it on to others and you will get more traffic to your website. However, make sure the viral video will be of interest to as many people as possible to make it really viral.

Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing

Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.

One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.

Business Loans In Canada

Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.

1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general

2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing

3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company

Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!

A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!

When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.

How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.

Three basics always emerge when it comes to your search for the right business capital and financing.

1. The amount of financing you need

2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders

3. How the financing is structured to be manageable with your day to day operations

What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business

Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:

A/R Financing / Factoring / Confidential Receivable Finance

Inventory finance / floor planning / retail inventory

Working Capital term loans

Unsecured cash flow loans

Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.

Royalty finance

Asset based non bank business lines of credit

Tax credit financing (SR&ED bridge loans)

Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.

Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.

If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.

Stan has had a successful career with some of the world’s largest and most successful corporations.

His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.

Women, Nutrition & Life Work Together!

Women today are busier than ever before. Their stress is exacerbated by today’s fast paced, pre-packaged, convenience based society and the toxins that come from antibiotics and household cleaners. Iron-deficiency anemia is very common in young women.While women’s role in the food chain is essential to produce that all-important resource, food, it paradoxically does not guarantee women even minimum levels of nutrition. Women are often responsible for producing and preparing food for the household, so their knowledge – or lack thereof – about nutritions effect on the entire family. Women with adequate stores of iron and other micronutrients are less likely to suffer fatal infections and are more likely to survive bleeding during and after childbirth. Women in developing countries are also regularly deficient in vitamin A, iodine, and energy. Women of child-bearing age are recommended to take folic acid supplements and consume a folic-rich diet. Women are also at higher risk for developing osteoporosis and need more calcium and vitamin D to prevent it. Studies showed that women with vitamin D insufficiency absorb less than 10 percent of available calcium.However, even among the poor, different groups of women are affected differently by macro development policies, such as the commercialization of agriculture or family planning. The conflict between women’s (economic) earning role and (biological and social) mothering role results to some degree in a squeeze on child care, with consequences for child health and nutrition. While women will be mothers too, motherhood is just one part of the inexorable life cycle. We need programs to increase women’s awareness, self-confidence, and motivation to act. Men must be educated about the cost to society of neglecting women and the need for affirmative action for women, which arises both from the fact of their greater work burden and their unique reproductive roles. The issue of women’s nutrition status and roles is crucial to the proposal for nutrition as a basic right for all in the 1990s, in which human development goals are paramount over economic goals. Programming for women’s health must extend beyond their role as mothers to encompass their non-reproductive and work-related energy and health needs.The nutrition tips for women broadcast on the news often imply that nutrition may magically cure all kinds of diseases. The role of nutrition is to feed our bodies. 1 nutrition tip for women is to regularly include iron-rich foods such as meat, shellfish, beans and enriched cereals in your diet. The effects of high levels of protein-energy malnutrition and anemia among women. Low birth weight is a result of poor nutrition and can jepardize the health of the new generation. The ultimate constraint of time affects the extent to which women can acquire nutritional goods and services and allocate them to improving their own well-being or that of their families. The best way to give your body the balanced nutrition it needs is by eating a variety of nutrient-packed foods every day. In some respects, men and women have different nutritional needs, largely due to differences in male and female hormones.”If you look at the current federal dietary guidelines for kids, there is no difference in nutritional needs for males and females until age 9,” says Elaine Turner, PhD, RD, associate professor in the department of Food Science and Human Nutrition at the University of Florida in Gainesville. Pregnancy drives the role of women and nutrition. If you need fewer calories, the calories you take in need to pack a lot of nutritional punch. One way that traditionally-minded woman can continue to keep their strength and health within the cycles of the creation,is through the use of berry plants. Berry plants ,with great nutritional value are not a stand alone, but as a supplement.Anemia is the most common form of malnutrition, afflicting an estimated 47 percent of women worldwide, and anemia in pregnancy is one of the leading causes of maternal death. For maximum effect, improving women’s nutrition should begin long before pregnancy. Improving nutrition by maintaining a healthy diet before and during pregnancy and also during lactation can help to ensure adequate gestational weight gain, prevent weight loss during lactation, help strengthen the immune system, and delay HIV disease progression. Good nutrition is important for all pregnant and lactating women irrespective of their HIV status. Ignorance about the symptoms of malnutrition, such as the lethargy and depression caused by iron deficiency, may be dismissed as “normal” or unimportant, further exacerbating the problem. Addressing women’s malnutrition has a range of positive effects because healthy women can fulfill their multiple roles – generating income, ensuring their families’ nutrition, and having healthy children – more effectively and thereby help advance countries’ socioeconomic development. Well-nourished mothers are more likely to have infants with healthy birth weights, and such children are less likely to ever suffer from malnutrition. For reasons including women’s reproductive biology, low social status, poverty, and lack of education, they suffer from nutritional imbalances. Adolescent girls are particularly vulnerable to malnutrition because they are growing faster than at any time after their first year of life.