In this present day of advanced technology and the speed of which it is happening, it will come as no surprise that most business these days are looking at digital marketing as a way to increase their business and their awareness in the market place. No doubt you are after an effective way to streamline your business in line with technologies, so it essential to have in place a well thought out digital plan that is quantifiable and easily implemented.Make sure that the business you are running is taking full advantage of the resources that it has, to be able to put into place, well defined and effective online marketing and planning. How do you optimise the people that visit your web site and what precisely are the reasons and statistics that make them visit your site? Analysis of these figures will provide you with being able to make sure that your business in the position of making these people comes back time and time again.It is well to consider getting in an experienced team of professional people who specialise with digital marketing, as this will go a long way to enhancing your business, and with the current market place being so competitive in whatever business it might be, having the edge or at least being at the forefront of the technology like online marketing is essential. Getting the correct feedback and response from your all importunate customer, will be achieved by using all the strategies that you have put in place which have been targeted and expertly executed.We all know that having foresight in business is one of the sure ways for a business to be successful and in the competitive market that we now live in, it is wise to plan well in advance and making use of a digital marketing agency is a sure way to implement this. If you look around at the businesses that are in the market you will quite possibly find after doing a little bit of research more than over fifty percent plus are now looking to actually significantly up their budget on digital marketing, this would imply that competition is set to get even tougher, and if you want to keep your head out in front, investment in the digital marketing has got to be something to be done in the near future.So it is not a surprise that companies who were not contemplating digital marketing some years ago, saying it did not have any application for their business, are now actively looking to make this a fundamental part of their business. The future of your business could well lay in the implementation of digital marketing and investment with this online type of marketing. Take advice from a digital marketing agency, which will be able to maximise all the potential your business has to make for digital marketing work for you. It is something you will not regret, and there is no reason you should feel left out in this specific area.
Getting Up to Speed With Digital Marketing
Email Marketing Tools To Increase Traffic
The 21st century has signaled new and more efficient ways of promoting one’s business and products to various marketplace without having to spend much in traditional advertising. New technological advancement made the use of internet marketing not only as a fad but a way of life. Internet marketing has been a very reliable way of increasing one’s sales. However, success in internet marketing depends a great deal on how the internet marketer uses the various amount of internet marketing tools out there.Internet marketing has been the preferred marketing method not only by small and medium business but also by corporations across the world. However, it is more popular with home-based business due to its efficiency and the minimal costs involved with it. The proper use of email marketing tools will determine how fast one can get a potential customer to become a real customer. However, a good internet marketer can identify the target market from potential customers who may be patronizing a competitor’s products.While your potential customer is presently a real customer of your competitor, you still have a great chance of turning him into your real customer if you use the right email marketing tools. One such tool that works perfectly well for most internet marketer is the use of follow up emails. These potential customers may have already bought from your competitor but the problem is that customer may have felt ignored or disregarded for lack of a follow up mechanism. By wooing that potential customer through follow up emails that contain value and offers, there is a chance that sooner or later, he would become your real customer.The secret is with determination and persistence in intensively sending follow up emails to the potential customers. Other marketers refuse to spend time with a prospect or a customer who do not respond after one or two emails. By looking at this as a method of wooing or courting, the effective email marketer will continue to pursue the potential customer without let-up.Another effective email marketing tool is the use of viral e-books which may be a new concept but is definitely as effective as the other marketing tools. By the way, it is called viral marketing for its ability to be passed on like a virus, from one person to another.Viral e-books can be your ticket to success in terms of increased website traffic. People who are interested in a certain topic or issue have no choice but to download your e-book particularly if they have benefited from the e-book topic. Thus, the number one rule in creating your e-book is that it must be on a topic that would be of interest to your target market and to their contacts, making the e-book a good material for passing on.Of course, you have to get a very good writer who will create your masterpiece but that would be a minimal cost considering the multiplication effect it will have on your online business. You capitalized on one e-book which would be passed on several, sometimes hundreds or more, people with buying potential. This is probably one cost with a huge return on capital.Do not scrimp on your e-book because it is the reason why people will visit your website. An e-book which does not present a valued topic will just as easily be thrown to the next garbage can or in the case of computer users they can just easily delete your e-book link.When you get your e-book done, you must make sure it is in a format which would be capable of being opened and read by majority of computer users. You can choose from an e-book with an executable format or EXE format or the more popular PDF format. Most marketers prefer the PDF format as it is easily downloadable provided the user has am Adobe Acrobat reader which can also be easily downloaded free of charge.In choosing the format of your e-book, remember that people generally have an aversion for everything difficult. Thus, you must choose a format which is downloadable-friendly and which can easily be passed on from on e computer user to another.To make your e-book truly of viral quality, it must be on a very useful topic that will appeal to your target market. People who get hold of your e-book must also have a good beneficial motivation, financial or otherwise, to pass on the e-book to their contacts. People who can add their links when passing the e-book will have more reason to pass on your e-book to their contacts.The more e-book you have on various topics, that all lead to your website, the larger the scope of your reach.You may also want to try using a viral video which follows the same principle of a viral e-book except that it is in a video format. People who like your viral video will share it on to others and you will get more traffic to your website. However, make sure the viral video will be of interest to as many people as possible to make it really viral.
S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength
Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).
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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.
Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.
Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.
Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.
Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.
Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.
Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.
Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.
The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.
In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.
In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.
Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.
Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.
The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.
Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.
The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).
In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.
S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.
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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.
Cardinal Health stock’s relative strength line has also been trending up for months.
The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.
Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.
S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.
Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.
Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.
Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.
Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.
Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.
The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.
How Millett Grew Steel Dynamics From A Three Employee Business
STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.
Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.
GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.
The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.
On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.
Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.
During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.
Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.
IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.