Email Marketing Tools To Increase Traffic

The 21st century has signaled new and more efficient ways of promoting one’s business and products to various marketplace without having to spend much in traditional advertising. New technological advancement made the use of internet marketing not only as a fad but a way of life. Internet marketing has been a very reliable way of increasing one’s sales. However, success in internet marketing depends a great deal on how the internet marketer uses the various amount of internet marketing tools out there.Internet marketing has been the preferred marketing method not only by small and medium business but also by corporations across the world. However, it is more popular with home-based business due to its efficiency and the minimal costs involved with it. The proper use of email marketing tools will determine how fast one can get a potential customer to become a real customer. However, a good internet marketer can identify the target market from potential customers who may be patronizing a competitor’s products.While your potential customer is presently a real customer of your competitor, you still have a great chance of turning him into your real customer if you use the right email marketing tools. One such tool that works perfectly well for most internet marketer is the use of follow up emails. These potential customers may have already bought from your competitor but the problem is that customer may have felt ignored or disregarded for lack of a follow up mechanism. By wooing that potential customer through follow up emails that contain value and offers, there is a chance that sooner or later, he would become your real customer.The secret is with determination and persistence in intensively sending follow up emails to the potential customers. Other marketers refuse to spend time with a prospect or a customer who do not respond after one or two emails. By looking at this as a method of wooing or courting, the effective email marketer will continue to pursue the potential customer without let-up.Another effective email marketing tool is the use of viral e-books which may be a new concept but is definitely as effective as the other marketing tools. By the way, it is called viral marketing for its ability to be passed on like a virus, from one person to another.Viral e-books can be your ticket to success in terms of increased website traffic. People who are interested in a certain topic or issue have no choice but to download your e-book particularly if they have benefited from the e-book topic. Thus, the number one rule in creating your e-book is that it must be on a topic that would be of interest to your target market and to their contacts, making the e-book a good material for passing on.Of course, you have to get a very good writer who will create your masterpiece but that would be a minimal cost considering the multiplication effect it will have on your online business. You capitalized on one e-book which would be passed on several, sometimes hundreds or more, people with buying potential. This is probably one cost with a huge return on capital.Do not scrimp on your e-book because it is the reason why people will visit your website. An e-book which does not present a valued topic will just as easily be thrown to the next garbage can or in the case of computer users they can just easily delete your e-book link.When you get your e-book done, you must make sure it is in a format which would be capable of being opened and read by majority of computer users. You can choose from an e-book with an executable format or EXE format or the more popular PDF format. Most marketers prefer the PDF format as it is easily downloadable provided the user has am Adobe Acrobat reader which can also be easily downloaded free of charge.In choosing the format of your e-book, remember that people generally have an aversion for everything difficult. Thus, you must choose a format which is downloadable-friendly and which can easily be passed on from on e computer user to another.To make your e-book truly of viral quality, it must be on a very useful topic that will appeal to your target market. People who get hold of your e-book must also have a good beneficial motivation, financial or otherwise, to pass on the e-book to their contacts. People who can add their links when passing the e-book will have more reason to pass on your e-book to their contacts.The more e-book you have on various topics, that all lead to your website, the larger the scope of your reach.You may also want to try using a viral video which follows the same principle of a viral e-book except that it is in a video format. People who like your viral video will share it on to others and you will get more traffic to your website. However, make sure the viral video will be of interest to as many people as possible to make it really viral.

Financing Cash Flow Peaks And Valleys

For many businesses, financing cash flow for their business can be like riding a continuous roller coaster.Sales are up, then they do down. Margins are good, then they flatten out. Cash flow can swing back and forth like an EKG graph of a heart attack.So how do you go about financing cash flow for these types of businesses?First, you need to accurately know and manage your monthly fixed costs. Regardless of what happens during the year, you need to be on top of what amount of funds will be required to cover off the recurring and scheduled operating costs that will occur whether you make a sale or not. Doing this monthly for a full twelve month cycle provides a basis for cash flow decision making.Second, from where you are at right now, determine the amount of funds available in cash, owners outside capital that could be invested in the business, and other outside sources currently in place.Third, project out your cash flow so that fixed costs, existing accounts payable and accounts receivable are realistically entered into the future weeks and months. If cash is always tight, make sure you do your cash flow on a weekly basis. There is too much variability over the course of a single month to project out only on a monthly basis.Now you have a basis to assess financing your cash flow.Financing cash flow is always going to be somewhat unique to each business due to industry, sector, business model, stage of business, business size, owner resources, and so on.Each business must self assess its sources of financing cash flow, including but not limited to owner investment, trade or payable financing, government remittances, receivable discounts for early payment, deposits on sale, third party financing (line of credit, term loan, factoring, purchase order financing, inventory financing, asset based lending, or whatever else is relevant to you).Ok, so now you have a cash flow bearing and a thorough understanding of your options available for financing cash flow in your specific business model.Now what?Now you are in a position to entertain future sales opportunities that fit into your cash flow.Three points to clarify before we go further.First, financing is not strictly about getting a loan from someone when your cash flow needs more money. Its a process of keeping your cash flow continuously positive at the lowest possible cost.Second, you should only market and sell what you can cash flow. Marketers will measure the ROI of a marketing initiative. But if you can’t cash flow the business to complete the sale and collect the proceeds, there is no ROI to measure. If you have a business with fluctuating sales and margins, you can only enter into transactions that you can finance.Third, marketing needs to focus on customers that you can sell to over and over again in order to maximize your marketing efforts and reduce the unpredictability of the annual sales cycle through regular repeat orders and sales.Marketing works under the premise that if you are providing what the customer wants that the money side of the equation will take care of itself. In many businesses this indeed proves to be true. But in a business with fluctuating sales and margins, financing cash flow has to be another criteria built into sales and marketing activities.Overtime, virtually any business has the potential to smooth out the peaks and valleys through a more robust marketing plan that better lines up with customer needs and the business’s financing limitations or parameters.In addition to linking financing cash flow more closely to marketing and sales, the next most impactful action you can take is expanding your sources of financing.Here are some potential strategies for expanding your sources for financing cash flow.Strategy # 1: Develop strategic relationships with key suppliers that have the ability to extend greater financing in certain situations to take advantage of sales opportunities. This is accomplished with larger suppliers that 1) have the financial means to extend financing, 2) view you as a key customer and value your business, 3) have confidence in the business’s ability to forecast and manage cash flow.Strategy # 2: Make sure where possible that your annual financial statements show a profit capable of servicing debt financing. Accountants may be good at saving you income tax dollars, but if they drive business profitability down to or close to zero through tax planning, they may also effectively destroying your ability to borrow money.Strategy # 3: If possible, only transact with credit worthy customers. Credit worthy customers allow both the business and potential lenders to finance receivables which can increase the amount of external financing available to you.Strategy # 4: Develop a liquidation pathway for your tangible assets. Equipment and inventory are easier to finance if lenders clearly understand how to liquidate the assets in the event of default. In some cases, businesses can get resale option agreements on certain equipment or inventory from prospective buyers assignable to a lender to be used as recourse against a lending facility for financing cash flow.Strategy # 5: Joint venture a sales opportunity with another business to share the risk of a large sales opportunity that may be too risky for you to take on yourself.SummaryThe primary long term objective of a business with fluctuating cash flow and margins is to smooth out the peaks and valleys and create a scalable business with more of a predictable sales cycle.This is best achieved with an approach that including the following steps.Step #1. Micro Manage your fixed costs and cash flow and accurately project out the cash flow requirements of the business on a weekly basis.Step #2. Take a detailed inventory of all the sources you have for financing cash flow.Step #3. Incorporate your financing constraints into your marketing approach.Step #4. If possible, only transact with credit worthy customers to reduce risk and increase financing options.Step #5. Work towards expanding both your financing sources and available source limits for financing cash flow.Business cycle stability and cash flow predictability is an evolutionary step for every business. The industries with longer sales cycles will tend to be the more difficult to tame due to a larger number of variables to manage.A continuous focus on the process for improvement outlined will help create the desired results over time.

What Happens If You Don’t Pay a Payday Loan Back on Time – Help and Advice

Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any school at any grade level, there are different types of topics that should be taken a look at depending on the age of the student. After first taking a look at the many different categories of science projects, you will be able to locate a suitable choice of topic to take to the next level.There is a wide variety of categories that fall under the types of science projects that can be chosen for a school science fair. These include biology, chemistry, physics, microbiology, biochemistry, medicine, environmental, mathematics, engineering, and earth science. While you may not have yet learned very much in any of these categories, don’t be afraid to see what each one entails. Taking a good look at your interests will allow you to focus on the right direction to take.Many resources are also available for those who are unsure as to the topic they are wanting to use to create their science projects. If you take a look at the topics that fall under the biology category, you will likely notice that there are topics that deal with plants, animals, and humans. For those who are in 2nd grade or 3rd grade, an interesting topic may be to determine if ants are picky over what type of food they eat. While this topic might not be of interest to an 8th grader, it is certainly something in the biology category that an elementary school student would enjoy.Along with the biology category, a high school student may want to take a look at diffusion and osmosis in animal cells as this would be a more appropriate topic for the grade level. A student in 6th grade would be more advanced than an elementary school student, but not as advanced as a high school student. At this middle school grade level, a topic of how pH levels effect the lifespan of a tadpole may be of interest.Whichever resource is used to locate a topic for science projects, it is always a good idea to consider the grade level of the student prior to making a selection. It is always assumed to be best to have a project at an appropriate level in order to keep the attention of the student and provide a fun and enjoyable learning experience.